Ross spent 11 years with Rugby’s international governing body as General Manager of Rugby World Cup. Ross was instrumental in the successful delivery of three RWC’s from 2003 to 2011. The 2007 event, hosted in France, firmly established the third-biggest global sporting event, attracting more than 2.2 million spectators across 48 matches, and generating revenue of over $500 million.
In 2013, Ross connected with Atavus founders Chris and Julie Prentice. After a brief consulting spell, he took the helm as CEO, aligned with USA Rugby to form USAR Academy, and guided the early expansion into football.