Company News, Football

Southern Methodist University Football Selects Atavus to Help Improve Tackling Performance and Safety

The Mustangs Bring Additional Focus to Tackling with Shoulder-led Technique, Analysis of Game and Practice Film, and Measurement of On-Field Performance

Seattle, WA – August 8, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that Southern Methodist University (SMU) football has selected Atavus to provide shoulder-led tacking technique, game and practice film analysis, and season-long reporting to the Mustangs during the 2019 season.

“Working with Atavus has put an additional emphasis on how we tackle and how we assess and teach our tackling,” said Kevin Kane, defensive coordinator at SMU.  “They have provided us with additional drills, training, and analytics that will improve our players’ ability to make plays on the field.”

The Atavus Tackle System is built around a shoulder-led technique that is both fundamentally sound and safer. The goal is to control movement, make effective contact, and to maximize power while reducing unnecessary head contact.

By purchasing Atavus’ flagship product, Tacklytics, SMU coaches and players will have access to the most comprehensive system to help educate, train, and measure results on tackling and defensive performance.

“The SMU staff places a clear emphasis on tackling, and Atavus will help bring additional focus,” said Rex Norris, vice president of football programming at Atavus. “The film analysis, practice plans, and reporting will result in additional measurement, and that will lead to more success on the field for the Mustangs.”

Coaches looking to learn more about how Atavus can help their programs play a more effective and safer game of football should visit Atavus.com.

About Atavus

Atavus provides a modern, impactful solution for coaches at all levels of football to improve performance and safety in tackling. Atavus has developed the first and most comprehensive system rooted in technique and fundamentals using innovative, detailed analytics. Atavus measures performance and offers consulting services to provide coaches on-site and remote assessment, coupled with specific tackle plans backed by advanced technology. Learn more at www.atavus.com.